Somewhere in my system, when I do TfL route planning, I’m seeing the words “Every Journey Matters”
Is this still the right graphic, given that it doesn’t seem to appear within the logo anymore?
The graphic logo appears as shown all over London on TfL vehicles.
The FOI seems to specifically refer to ‘spoken’ Radio Adverts.
Maybe that’s the difference?
It’s just that the main website says “Keeping London Moving”.
and so I’m not sure about if/when the Tesco’s line was changed.
Let’s ask @jamesevans for something definitive
Hi, “Every Journey Matters” has been our customer promise for a long time, and “Keeping London Moving” is an alternative slogan that has been used in the title of our homepage for almost a decade. They are both still in use, in different places.
Please note that the Transport Data Service terms and conditions do not confer permission to use our logos. Instead, we require open data users to use the text “Powered by TfL Open Data”.
Permission to use our logos may be sought under a separate agreement.
I hope this helps.
1 Like
We’re done the various sign ups, so that’s OK! 
That image above looks like this on the actual interface.
